Case Study

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Halfords Business Services provide unique B2B products and services, supported by over 400 National stores within the UK. Having experience significant growth, Halfords Business Services recognised the opportunity to invest in this area with the creation of a new team of sales professionals, based out of head office in Redditch.

In order to independently confirm their strategic move into B2B sales, and also for assistance in the plan’s implementation, B2B sales and marketing consultants Peter Button and Simon Rowland were commissioned.

From the initial consulting stage a robust business plan was created, which was tightly project managed, through the recruitment phase and subsequent training and coaching of both management and sales team. Required systems and processes were also developed, using tried and tested technology and methodology, in order to establish a world-class sales operation which is now fully operational. Training and coaching continues, in line with the agreed strategic plan and further expansion is expected through 2007.

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